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French Grapes, Meet Mr. Shovel I'll be the first to admit not caring much for Chirac's France, and even avoiding French products when convenient to do so. Still, I love wine, and my heart can't help heaving a huge, sad sigh at the plight of the French Wine industry. Chateau-Neuf du Pape still remains one of my favorite "whenever" wines, and I have fond memories of touring the vineyard when I was in Avingnon over a decade ago. ...to hear that they are actually pulling up thousands of acres of vines brings no feelings of fevered, patriotic "Ha!". France's top wine-growing regions are to rip up some 18,000 hectares of prestige vines in the biggest purge of the country's wine industry since the Phylloxera epidemic a century ago. This was a telling quote as well. John Worontschak, a wine expert at Four Corners Consulting, said France's wine industry could no longer survive on a mass scale without subsidies. "In France it takes one person to tend two hectares, in Australia one person tends 50 hectares," he said. "The French have had their heads in the sand for a long time. They just thought they had a God-given right to make the world's best wines without trying, as if the wine made itself. In fact they were producing a lot of volatile, oxidised or spoiled wines." I've always enjoyed a nice varietal. I'm partial to a deep, aromatic Cab Sauv but at times feel like a straight, uncomplicated glass of Syrah. Sangiovese is almost always a hit in my home. It seems to have caught on with the general public as well (who doesn't hear people ordering Merlot at restaurants?) which frustrates the vineyards forced to adhere to the French labeling system, which omits such details. The Euro / Dollar exchange rate hasn't helped, either. Roland Feredj, from the CIVB wine council in Bordeaux, denied that there was a quality problem, insisting that French wines were hamstrung by an "absurd" labeling system imposed by the government that few could understand outside France, and by the current exchange rate. "Our prices have gone up 50pc as a result of the euro-dollar rate. It's killing us," he said.
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Grapes of Wrath Okay, like many (I can only assume) I did a jig when I heard the Supreme Court ruling that sang a victory for small wineries everywhere. Much too hastily, it seems. From the Detroit Free Press: Last week, in a 5-4 ruling that rocked Michigan's inbred beer and wine industry, the U.S. Supreme Court struck down a regulatory scheme that had for decades forbidden out-of-state wineries from shipping directly to their Michigan customers. So when do we get to celebrate? When do I get to order bottles of grapey goodness from my favorite small wineries in California and Oregon? But as Free Press staff writer Jennifer Dixon observed in an exhaustively documented investigation published earlier this year, beer and wine wholesalers wield political power disproportionate to their modest numbers. I won't hold my breath. In the mean time, I'll simply be thankful that I live in a fairly metropolitan area with a pretty decent selection. ...even if I do have to ship my Marylin Merlot to my Aunt in Arizona, and then have extra reasons to celebrate family reunions that can be measured in milliliters.
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Victory for the Grape! The best news I have received this month!
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"Que syrah shiraz" Sorry for the pun on "Que Sera Sera", but I was amused to learn that the popular Shiraz wines in local stores are actually made from what the French originally called Syrah. Not a different grape or unique varietal at all, just a little bit of creatively applied marketing. Apparently, this has been going on for some time and inspired me to take a closer look... In a late-'70s moment that has become Napa legend, Robert Mondavi put his sauvignon blanc through oak barrels, changed it to the more easily parsed fume blanc, and created a sensation. So it seems at first that renaming a wine to give it a more stylish impact is a relatively new phenomenon. But People have been labeling their wines as "Shiraz" now for many years, long before the evil lords of marketing began to focus their attention on vintage for the masses. How did this divergence come about? It has sometimes been thought that the name of the grape Shiraz was taken directly from that of the city of Shiraz, Iran. More likely is that the name of the grape is a modification of "Scyras," one of a number of synonyms for Syrah in the Rhone Valley, where it was already established in Roman times and from where it was taken to Australia by James Busby in 1832. So when did Austrailia start calling it Shiraz? Have they ever not? I quick trip to Penfold's website revealed a biography of Max Schubert, "arguably the most important and influential figure in the modern Australian wine industry". In 1950 Schubert was sent to study sherry-making in Spain. On his way back he visited Bordeaux where he was taken under the wing of Christian Cruse, one of the most respected and highly qualified wine men in France, and introduced to mature claret - "wines between 40 and 50 years old which were still sound and possessed magnificent bouquet and flavour". So it seems that even though we are talking about the same grape, it certainly bears different names depending on who you are talking to, and as you can see from this next quote, it seems to be evolving into a modern interpretation of a young, flavorful, fruity wine. A good deal of syrah, that well-loved Rhone grape, has been refashioned as shiraz. American pinot gris, once a rarity outside the West Coast, has been gaining traction nationwide as pinot grigio. One grape, two names.
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